The Super Bowl is the championship game in the National Football League, the most important American football competition in the United States, and therefore the world. The Super Bowl is often considered the premier annually held sporting event in the United States. The event is held on Super Bowl Sunday.
Following Apple Computer's 1984 advertisement announcing the Apple Macintosh computer, directed by Ridley Scott, the broadcast of the Super Bowl became the premier spot for high-concept or simply extravagantly expensive commercials. Famous commercial campaigns include the Budweiser "Bud Bowl" campaign, and the 1999 and 2000dot-com ads.
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